We have a complete understanding of the Latino marketplace, its culture, diversity, economics, consumer habits and growth potential. Advertising to Hispanics is our full-time job so we know, what works, where and when in the Wichita Hispanic Community.

Top Ten Reasons to Advertise Frequently:

1. People have new wants and needs every day. Very few people need any specific item on any given day. In half of all general merchandise categories measured in a recent consumer shopping study, the decision to buy and the actual purchase were made in one day. Frequent advertising reaches this “thin market” when they are ready to buy, not just when you are ready to sell.

2. Frequent advertising reaches your customers, regardless of reading habits. Frequency builds awareness, awareness builds familiarity, and familiarity builds trust. Conventional wisdom says your audience needs to be exposed to your ad 2.5 times to sink in and build awareness. Just like dieting, advertising gets the best results over time. Each ad builds on prior name recognition.

3. Frequency offers the best rates. Most newspapers today offer incentives for increasing frequency. Whether the incentives are for repeating an ad in a given period, or for contracting to run a certain amount of space in a certain period of time, or investing a certain amount of money, newspapers recognize the need for frequency and encourage customers to use it.

4. Today’s ad may influence, but tomorrow’s ad will close the deal for a lukewarm prospect. Like pushing a ball up a hill, it is better to push slowly and get there rather than to push quickly and run out of steam halfway up.

5. Frequent advertising helps you beat your competition. If you are not advertising as much as your competition, who is more likely to reach the customer who is ready to shop?

6. Every day you open your store you: Keep your shelves stocked. Keep your phone connected. Make certain your staff comes to work. So, shouldn’t you invite customers in by advertising frequently? Advertising is one of your smallest expenses. But not using it often enough can kill your business. For the average business, the investment in advertising could be as low as two to three percent.

7. Frequent advertising = higher than average results. Every business needs new customers every week. A study conducted by the Advertising Research Federation and American Business Press measured the profitability of products that were advertised with varying frequencies and discovered that the more frequently advertised products resulted in higher profitability.

8. Frequent advertising helps spread your sales evenly throughout the year. You can help avoid spikes in customer traffic, use resources efficiently, and manage inventory.

9. Frequency helps your advertising cut through the clutter. Mohammed Ali did not become the heavyweight champion of the world by punching 20 people one time each. No, he became the champ by punching one guy 20 times. By applying frequency to the poor opponent’s head, Ali was able to bring his message home.
Have you ever trained a puppy? Did you find yourself repeating your commands? Is that more likely to get the pup to change behavior? Repeating yourself to a target customer increases the odds that your message will get through. According to djnr.com, morning-after recall of most major TV campaigns generally falls below 10 percent. If you come in at 10 percent, you are a hero, even though 90 percent don’t even remember the ad. Of those who do notice, very few focus on it, and fewer still understand it. Even fewer are motivated to act on it.

10. People forget. What are the statistics about how fast people forget? It used to be that something like 80 percent forget a message in 24 hours.
From Minnesota Press Pas